Combining concepts of digital identity, multichannel, mobility, digital marketing, and social networking, digital transformation is a significant element of growth for companies to adapt to the new "digital clients" and is part of a will to develop new business models.
The objective of this strategy is to use all the available Digital solutions to develop its business and expand its channels of communication, acquisition, loyalty and take advantage of the automation of its management models. This is not a marketing revolution, but a transformation of the manner in which you do business.
In this context, we propose a methodology based on our experience and addressing all dimensions of the transformation:
Analysis of the current situation
Communication strategy definition through channel
Branding & Digital identity
Channel technologies selection
User experience through prototyping
Business models transformation