Customers want to feel unique. Be customer-centric.
The advent of new technologies, including mobile, has profoundly changed the consumption patterns of customers. Access to information has become omnipresent and today's consumers want modern services, interconnected, available 24 hours a day.
The multichannel customer intends to live a full, uniform experience across all channels through which digital services are provided. However, this simplicity for the customer hides a significant complexity for companies who want to have a complete view of the customer: adaptations of the organization, IT, pricing policy strategy, etc.
Well done, such projects may even induce significant reductions in costs, including transfer of administrative tasks to the client or "zero paper" policy, making "business case" even more attractive.Contact us