Customer's expectation has changed. Nowadays, the tremendous rise of social networks has deeply changed their communication and consumption habits. Customers want to be mobile and to get information and services access from everywhere.
How can your Organisation better meet this shift? How to take advantages of the newest technologies and innovation while optimising these costs? How to take advantage of digital services to innovate and differentiate yourself from your competition?
A cohesive digital strategy is the key to successfully transform business models in order to set new direction to carry out market opportunities.
Ideally the strategy should focus on two complementary activities:
Reshape the customer value propositions for your products & services, and
Transform the operating models by using digital technologies for greater customer interaction and collaboration.
Evolution of professional activities
Behind the simplicity for the customer hides the complexity for your Organization. Actually it goes further than a technological transformation. It's a cultural transformation. Every service or business unit is concerned and therefore must be involved in the change process.
Benefits - Time gained - Proactivity - Target marketing - Cost cutting
Increase easily and significantly customer contact frequency, get a better understanding of their needs, in order to anticipate and to meet them proactively. Undertake "Zero paper" policy, transfer administrative tasks to yours customers, relationship managers focus on tasks with high added value like consulting and sales, etc.