Social Networks

With 2 billion people connected to the Internet, social media is quickly becoming the primary means for communication and collaboration. Young people may have spearheaded the changes, but people of all ages have joined the virtual revolution: 89 percent of the millennial generation use social networking sites, but so do 72 percent of baby boomers. And the gap is closing.

Social media is transforming the way business is carried out. An increasing percentage of consumers would be more inclined to buy more often in the future because of a brand's presence on social media. Knowing how to capitalize on this is crucial. If businesses have not got the right social media presence, then, they are really going to be missing out, because customers are expecting to find businesses and brands on there.

Knowing what to do with social media in order to be successful is a key part, and it is in this context that your digital strategy should take the social networks in consideration.

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